This partner guide has been created to help partners share and amplify the latest phase of the Smoking Ends Here campaign: Stop for Good.
Smoking Ends Here is delivering a number of different campaigns, some targeting the whole population, and some selecting specific cohorts and targeting them. This campaign is intended to reach and engage all smokers in Cheshire and Merseyside through a wide mass media campaign, and aims to:
- Highlight the emotional harm caused by smoking, focusing on the impact it has not just on the individual but on their family, friends, and loved ones
- Recognise that quitting smoking is rarely a single event, but a journey that may involve multiple attempts
- Provide positive outcomes through support to self-quit or to quit with help from local stop smoking services
Stop for Good is a multi-channel campaign which will be disseminated widely across the sub-region, via both paid and organic channels, including cinema, TV, radio, out of home, digital and social media. The campaign also offers stakeholders the opportunity to play an important role in improving the health of our population. We’ve created a toolkit to help you support the campaign by:
- Sharing campaign resources
- Spreading the message locally
- Signposting people into support via local stop smoking services
What’s included in the pack: Ready to use social media assets and suggested copy, suitable for use on Meta, YouTube, X and LinkedIn Case study videos suitable for use on Meta, YouTube, X and LinkedIn
There is a pdf toolkit attached:
