We work with local charities every day, and one thing we often hear is:
We know we should be doing more on social media, but we’re not sure where to start—or whether it’s really worth the time.
If that sounds familiar, you're not alone.
In the voluntary sector, time and resources are always stretched. But here's the thing: social media is no longer a nice-to-have—it’s essential for visibility, credibility, and connection. When used well, it can help your charity raise awareness, attract supporters, and even secure funding. And the best part? You don’t need to be a marketing expert to get started.
Social Media is Your Shop Window
In many ways, social media has become your digital shop window. It’s where potential funders, partners, volunteers and the public go to see what you’re doing and what you stand for. If your social media presence is outdated or inactive, it might give the impression that your organisation is no longer active; even if you're doing fantastic work behind the scenes.
It Builds Trust and Tells Your Story
Social media allows you to share real stories, in real time. That might mean highlighting the impact of a recent project, celebrating a volunteer, or responding quickly to events in your community. When people see your authenticity and values reflected consistently online, they’re more likely to trust and support you.
We Get it Can Feel Overwhelming
You might be thinking, “We don’t have a team for this,” or “We’ve tried posting, but no one engages.” That’s completely normal. The good news, social media doesn’t need to be complicated or time-consuming to be effective. A few small, strategic changes can make a big difference.
Ready to Start Making Social Media Work for You?
Join us for our upcoming online session Social Media Further Skills: Strategy, Planning & Analytics on Tuesday 16th September 3:00 PM – 4:00 PM. £10.00 per person.
This practical, one-hour session is ideal for staff and volunteers in the voluntary sector who already use social media. If you want to grow your confidence or have previously attended our introduction to social media sessions.
We’ll explore how to move beyond day-to-day posting by looking at:
- How to build a simple social media strategy
- Ways to plan content with purpose
- Easy-to-use tools for planning and scheduling
- An introduction to analytics so you can understand what’s working
- Hear from charities having success with social media in Cheshire East
- Leave with a draft social media plan
- Leave with templates for advertising and recruiting social media volunteers
Reserve your place now and be sure to check out the full range of courses offered by CVS on our platform
