Non-Profit Marketing Resources

Here you will find a searchable bank of marketing resources that support the non-profit sector. Many of which we use here at CVS and many others used by organisations in the Cheshire East area.

If you would like more support with your marketing practice and inicaitives, you are welcome to join the free CVS Marketing Network.

In support of the CVS Marketing Network and the local sector, we have comprised a bank of resources you can utilise in your marketing initiatives. Marketing is not an academic field, it's considered more of an art form as what might work today might not tomorrow or what might work for you won't necessarily work for another. It's important to keep up to speed on best practice and the currently effective ways to promote your organisation, join the CVS Marketing Network and discover how you might take full advantage of these resources and the wider knowledge offered by other network members.

Marketing Resource

WAVE - Web Accessibility Evaluation Tool

WAVE is a suite of evaluation tools that helps authors make their web content more accessible to individuals with disabilities. WAVE can identify many accessibility and Web Content Accessibility... Read more...

Costing: Free

Supported Area: Digital Communications

Biteable - Create video content in minutes

Make charity videos that inspire your audience and boost donations Working for a charitable organization is life-changing, rewarding, and… difficult. The Biteable charity video maker will help you... Read more...

Costing: Free basic service

Supported Area: Video Production

Adobe Creative Cloud

A collection of software used for graphic design, video editing, web development and photography. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design,... Read more...

Costing: Cost involved

Supported Area: Social Media, Graphic Design, Video Production, Photography

Goolge Analytics - Monitor your website's traffic

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic Google Analytics is used to track website activity such as session duration, pages per session,... Read more...

Costing: Free

Supported Area: Analytics & Research, Audience Development

TweetDeck - Twitter Managment Tool

TweetDeck consists of a series of customisable columns, which can be set up to display the user's Twitter timeline, mentions, direct messages, lists, trends, favourites, search results, hashtags, or... Read more...

Costing: Free

Supported Area: Social Media

Lightful - Social media tool designed for charities

Social media tool designed for charities Lightful’s social media tool helps you speed up social scheduling, increase impact and save time. The free and paid plans are packed... Read more...

Costing: Free basic service

Supported Area: Social Media, Audience Development

Hootsuite - Manage all your social media in one place

Discover what’s possible when you unite your social campaigns on one platform. Schedule and publish content to the right channels at the right time, track effectiveness in real-time, and crank the... Read more...

Costing: Free basic service

Supported Area: Social Media

Charity Digital Exchange

Charity Digital Exchange (formerly CTXchange) is a tech donation programme brought to you by Charity Digital in partnership with the not-for-profit technology capacity building organisation TechSoup... Read more...

Costing: Cost involved

Supported Area: Digital Communications, Social Media, Graphic Design, Analytics & Research, Promotion, Audience Development, Video Production

Canva - Online Design Made Easy

Canva for Nonprofits Empower your team to create high-impact social media graphics and marketing materials. Canva offers its premium version free to registered nonprofits. Read more...

Costing: Free

Supported Area: Graphic Design

Google My Business

Engage with customers on Google for free With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google... Read more...

Costing: Free

Supported Area: Promotion

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